“For $200 million, Adidas should be able to tell James Harden what he can and can not wear, and that’s exactly what they’ve done.
Just days after Harden was spotted out in public wearing the ‘Black/Metallic Silver’ Air Jordan 5, the president of Adidas North America, Mark King, said that once the deal commences on October 1st, The Beard will be prohibited form rocking Js.
Asked whether Harden will have to stop wearing his Air Jordan collection in public when the deal officially commences Oct. 1, Adidas’ Mark King said, “That’s part of the deal.”
“The difference between football and basketball is that a guy like Aaron Rodgers doesn’t have a walk-around shoe,” King said. “Harden does, and he will be in our lifestyle stuff.”
Rodgers, of course, recently inked a deal with Adidas as well.
But part of the reason why Adidas shelled out $200M for Harden is that they believe he has the off-the-court appeal to help grow their lifestyle line.
Judging from Harden’s brief drunken rant the other night, in which he claimed that ‘Adidas is about to be great,’ they shouldn’t be too concerned with his loyalty to the brand.”