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Rihanna is winning and apparently, that’s not going to change anytime soon. A recent report released by the NPD group suggests that RiRi is the most marketable celebrity for brands, WWD reports. This means that an endorsement deal with Rihanna can potentially yield greater returns than one with Beyoncé, Ne-Yo, Usher, Jennifer Lopez or even Steph Curry.

The report explains…

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